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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationComber
Explore Comber's Christian heritage, over 1,000 years in the making, tracing its origins to the…
LocationMillisle
The Boys' Brigade Heritage Museum holds a vast range of Boys' Brigade archive materials including…
LocationComber
Led by local artist Mrs Maker is Art, visitors of all ages are invited throughout the day to add…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Holywood Men's Shed will facilitate drop-in demonstrations and hands-on activities on the theme of…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationKircubbin
Our property is a Meeting House built in 1834 and is set in a rural setting equidistant from…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationNewtownards
Open viewing of our listed church building
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationDonaghadee
Devine hours happy hours
LocationComber
Escape to the tranquil shores of Strangford Lough, into a nature paradise and centre of learning at…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
LocationComber
Join WWT Castle Espie Resident Ceramicist artist Tracey Johnston in The Bothy at WWT Castle Espie…
LocationCultra
As part of European Heritage Open Days come along to the Ulster Folk Museum and join Victoria…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationBallyhalbert
Part of Taste Autumn in AND | Experience the incredible starry skies above Burr Point, the most…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationDonaghadee
Donaghadee Masonic Hall, built in 1900 and now a Grade B listed building, occupies a prominent…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
More Highlights
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationComber
Explore Comber's Christian heritage, over 1,000 years in the making, tracing its origins to the…
LocationMillisle
The Boys' Brigade Heritage Museum holds a vast range of Boys' Brigade archive materials including…
LocationComber
Led by local artist Mrs Maker is Art, visitors of all ages are invited throughout the day to add…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Holywood Men's Shed will facilitate drop-in demonstrations and hands-on activities on the theme of…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationKircubbin
Our property is a Meeting House built in 1834 and is set in a rural setting equidistant from…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationNewtownards
Open viewing of our listed church building
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationDonaghadee
Devine hours happy hours
LocationComber
Escape to the tranquil shores of Strangford Lough, into a nature paradise and centre of learning at…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
LocationComber
Join WWT Castle Espie Resident Ceramicist artist Tracey Johnston in The Bothy at WWT Castle Espie…
LocationCultra
As part of European Heritage Open Days come along to the Ulster Folk Museum and join Victoria…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationBallyhalbert
Part of Taste Autumn in AND | Experience the incredible starry skies above Burr Point, the most…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationDonaghadee
Donaghadee Masonic Hall, built in 1900 and now a Grade B listed building, occupies a prominent…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
More Highlights
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationComber
Explore Comber's Christian heritage, over 1,000 years in the making, tracing its origins to the…
LocationMillisle
The Boys' Brigade Heritage Museum holds a vast range of Boys' Brigade archive materials including…
LocationComber
Led by local artist Mrs Maker is Art, visitors of all ages are invited throughout the day to add…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Holywood Men's Shed will facilitate drop-in demonstrations and hands-on activities on the theme of…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationKircubbin
Our property is a Meeting House built in 1834 and is set in a rural setting equidistant from…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationNewtownards
Open viewing of our listed church building
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationDonaghadee
Devine hours happy hours
LocationComber
Escape to the tranquil shores of Strangford Lough, into a nature paradise and centre of learning at…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
LocationComber
Join WWT Castle Espie Resident Ceramicist artist Tracey Johnston in The Bothy at WWT Castle Espie…
LocationCultra
As part of European Heritage Open Days come along to the Ulster Folk Museum and join Victoria…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationBallyhalbert
Part of Taste Autumn in AND | Experience the incredible starry skies above Burr Point, the most…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationDonaghadee
Donaghadee Masonic Hall, built in 1900 and now a Grade B listed building, occupies a prominent…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
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