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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationPromenade, off Queen's Parade, Bangor
Join Brian Meharg, author of the children's book "The Legend of Jenny Watt" and skipper of the…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
*NEW TOUR FOR 2026* | This unique walking tour brings heritage to life through historic spaces…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Take time away from the fast pace of everyday life and enjoy the splendour of Strangford Loughs'…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationOff High Street, Newtownards
Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul Whitla, will…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationGreyabbey
This is a rare opportunity to tour this private estate. Enjoy a guided tour of these stunning…
LocationNewtownards
A weekly market catering for all your needs.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
*NEW TOUR FOR 2026* | Walk the line where history ends and gossip begins, this guided tour uncovers…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHolywood
Standing high on the wooded slopes of the Holywood hills, overlooking Belfast Lough and the County …
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
Attractive, comfortable, clean accommodation situated on Bangor’s Seafront (Coastal Road) close to…
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
More Highlights
LocationPromenade, off Queen's Parade, Bangor
Join Brian Meharg, author of the children's book "The Legend of Jenny Watt" and skipper of the…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
*NEW TOUR FOR 2026* | This unique walking tour brings heritage to life through historic spaces…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Take time away from the fast pace of everyday life and enjoy the splendour of Strangford Loughs'…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationOff High Street, Newtownards
Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul Whitla, will…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationGreyabbey
This is a rare opportunity to tour this private estate. Enjoy a guided tour of these stunning…
LocationNewtownards
A weekly market catering for all your needs.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
*NEW TOUR FOR 2026* | Walk the line where history ends and gossip begins, this guided tour uncovers…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHolywood
Standing high on the wooded slopes of the Holywood hills, overlooking Belfast Lough and the County …
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
Attractive, comfortable, clean accommodation situated on Bangor’s Seafront (Coastal Road) close to…
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
More Highlights
LocationPromenade, off Queen's Parade, Bangor
Join Brian Meharg, author of the children's book "The Legend of Jenny Watt" and skipper of the…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
*NEW TOUR FOR 2026* | This unique walking tour brings heritage to life through historic spaces…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Take time away from the fast pace of everyday life and enjoy the splendour of Strangford Loughs'…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationOff High Street, Newtownards
Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul Whitla, will…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationGreyabbey
This is a rare opportunity to tour this private estate. Enjoy a guided tour of these stunning…
LocationNewtownards
A weekly market catering for all your needs.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
*NEW TOUR FOR 2026* | Walk the line where history ends and gossip begins, this guided tour uncovers…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHolywood
Standing high on the wooded slopes of the Holywood hills, overlooking Belfast Lough and the County …
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
Attractive, comfortable, clean accommodation situated on Bangor’s Seafront (Coastal Road) close to…
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
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