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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
SOLD OUT | From Tree to Tone invites visitors into the world of Avalon Guitars, where wood, skill…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationDonaghadee
Set on the scenic North Down Coast at the mouth of Belfast Lough, Donaghadee Golf Club offers…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHolywood
Yard Gallery is a contemporary, purpose-built art space housing two galleries. We aim to make…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
More Highlights
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
SOLD OUT | From Tree to Tone invites visitors into the world of Avalon Guitars, where wood, skill…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationDonaghadee
Set on the scenic North Down Coast at the mouth of Belfast Lough, Donaghadee Golf Club offers…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHolywood
Yard Gallery is a contemporary, purpose-built art space housing two galleries. We aim to make…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
More Highlights
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
SOLD OUT | From Tree to Tone invites visitors into the world of Avalon Guitars, where wood, skill…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationDonaghadee
Set on the scenic North Down Coast at the mouth of Belfast Lough, Donaghadee Golf Club offers…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHolywood
Yard Gallery is a contemporary, purpose-built art space housing two galleries. We aim to make…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
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