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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationPortaferry
Portaferry Castle is a 16th Century tower-house, built by the Savage family. It is located on the…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationBangor
Bangor Marina is located right in the heart of Bangor city centre close to all major road, rail and…
LocationPortaferry
Enjoy a diver's view of marine life from around the world without getting wet. An underwater Tunnel…
LocationCastle Park Avenue, Bangor
Hop along to the museum this Easter for some family fun!
LocationDonaghadee
NITB approved stylish townhouse @driftwood. donaghadee was designed by Grand Designs House of The…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationBangor
Enjoy a fun day out at Pickie Fun Park. Try out the 18-hole mini-golf course, giant pedal swans,…
LocationDonaghadee
Pier 36 overlooking Donaghadee harbour stands in a unique, picturesque location and enjoys an…
More Highlights
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationPortaferry
Portaferry Castle is a 16th Century tower-house, built by the Savage family. It is located on the…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationBangor
Bangor Marina is located right in the heart of Bangor city centre close to all major road, rail and…
LocationPortaferry
Enjoy a diver's view of marine life from around the world without getting wet. An underwater Tunnel…
LocationCastle Park Avenue, Bangor
Hop along to the museum this Easter for some family fun!
LocationDonaghadee
NITB approved stylish townhouse @driftwood. donaghadee was designed by Grand Designs House of The…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationBangor
Enjoy a fun day out at Pickie Fun Park. Try out the 18-hole mini-golf course, giant pedal swans,…
LocationDonaghadee
Pier 36 overlooking Donaghadee harbour stands in a unique, picturesque location and enjoys an…
More Highlights
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBallywalter
Lady Dunleath, renowned food historian and founder of the Paradise Gardening Club, will lead you on…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationPortaferry
Portaferry Castle is a 16th Century tower-house, built by the Savage family. It is located on the…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationBangor
Bangor Marina is located right in the heart of Bangor city centre close to all major road, rail and…
LocationPortaferry
Enjoy a diver's view of marine life from around the world without getting wet. An underwater Tunnel…
LocationCastle Park Avenue, Bangor
Hop along to the museum this Easter for some family fun!
LocationDonaghadee
NITB approved stylish townhouse @driftwood. donaghadee was designed by Grand Designs House of The…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
LocationNewtownards
At the east of High Street in Newtownards the Market Cross was built in 1636 but was destroyed by…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationBangor
A uniquely situated Cottage in the heart of Bangor. Approached by a private laneway, the property…
LocationBangor
Enjoy a fun day out at Pickie Fun Park. Try out the 18-hole mini-golf course, giant pedal swans,…
LocationDonaghadee
Pier 36 overlooking Donaghadee harbour stands in a unique, picturesque location and enjoys an…
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