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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
Sign up now
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Sign up now
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social:@visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationBangor
Immerse yourself in an enchanting evening of Christmas craft. Enjoy a workshop of choice, whether…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Part of Leid and Lairn | In this 'Bite an Blether' session, participants will have a chance to…
LocationDonaghadee
Part of Taste Autumn AND | Happy hour promotions
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Part of Taste Autumn AND | Stack'd Wednesday Special
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationNewtownards
The Christmassy Christmas Show of Christmassy Christmasness! is a celebration of everything…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationBangor
Founded in 558AD the main body of the building dates from 1830's, the tower from 15th century and…
LocationNewtownards
This charming park is situated around the upper slopes and top of Scrabo Hill, near the area of…
LocationPortaferry
These ruined churches are situated one and a half miles north east of Portaferry on the Tullymally…
LocationNewtownards
This Aire De Service facility is located in a superb parking venue located in the coastal town of…
LocationKillinchy
Taking out a kayak is beautiful way to explore Strangford Lough, and with John Hubbucks as your…
LocationBangor
Arco String Quartet return to help you embrace the festive spirit with an enchanting evening of…
LocationBangor
Winner of Hospitality and Tourism (2010) - family run Bed and Breakfast right on Bangor's seafront…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Barley Cottage is a…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationBangor
Amy's accommodates up to four adults plus a child. It offers an ideal base for a holiday, being…
More Highlights
LocationBangor
Immerse yourself in an enchanting evening of Christmas craft. Enjoy a workshop of choice, whether…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Part of Leid and Lairn | In this 'Bite an Blether' session, participants will have a chance to…
LocationDonaghadee
Part of Taste Autumn AND | Happy hour promotions
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Part of Taste Autumn AND | Stack'd Wednesday Special
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationNewtownards
The Christmassy Christmas Show of Christmassy Christmasness! is a celebration of everything…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationBangor
Founded in 558AD the main body of the building dates from 1830's, the tower from 15th century and…
LocationNewtownards
This charming park is situated around the upper slopes and top of Scrabo Hill, near the area of…
LocationPortaferry
These ruined churches are situated one and a half miles north east of Portaferry on the Tullymally…
LocationNewtownards
This Aire De Service facility is located in a superb parking venue located in the coastal town of…
LocationKillinchy
Taking out a kayak is beautiful way to explore Strangford Lough, and with John Hubbucks as your…
LocationBangor
Arco String Quartet return to help you embrace the festive spirit with an enchanting evening of…
LocationBangor
Winner of Hospitality and Tourism (2010) - family run Bed and Breakfast right on Bangor's seafront…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Barley Cottage is a…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationBangor
Amy's accommodates up to four adults plus a child. It offers an ideal base for a holiday, being…
More Highlights
LocationBangor
Immerse yourself in an enchanting evening of Christmas craft. Enjoy a workshop of choice, whether…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Part of Leid and Lairn | In this 'Bite an Blether' session, participants will have a chance to…
LocationDonaghadee
Part of Taste Autumn AND | Happy hour promotions
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Part of Taste Autumn AND | Stack'd Wednesday Special
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationNewtownards
The Christmassy Christmas Show of Christmassy Christmasness! is a celebration of everything…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationBangor
Founded in 558AD the main body of the building dates from 1830's, the tower from 15th century and…
LocationNewtownards
This charming park is situated around the upper slopes and top of Scrabo Hill, near the area of…
LocationPortaferry
These ruined churches are situated one and a half miles north east of Portaferry on the Tullymally…
LocationNewtownards
This Aire De Service facility is located in a superb parking venue located in the coastal town of…
LocationKillinchy
Taking out a kayak is beautiful way to explore Strangford Lough, and with John Hubbucks as your…
LocationBangor
Arco String Quartet return to help you embrace the festive spirit with an enchanting evening of…
LocationBangor
Winner of Hospitality and Tourism (2010) - family run Bed and Breakfast right on Bangor's seafront…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Barley Cottage is a…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationBangor
Amy's accommodates up to four adults plus a child. It offers an ideal base for a holiday, being…
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