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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationKircubbin
The Kircubbin Masonic Centre, built in 1911, is a historic shared space where Masonic meetings have…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationDonaghadee
As part of European Heritage 2026, the Donaghadee Heritage Preservation Society invites visitors to…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Visitors can explore this significant historic site through self-guided experiences, discovering…
LocationHolywood
Step inside this Grade B listed Masonic Hall and discover a building rich in history and tradition.…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationCloughey
Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set in a unique…
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
An ongoing and developing work of Tracey Johnston Ceramics at her artist residency with WWT Castle…
LocationHelen's Bay
Nestled within the grounds of a former 19th-century Mill House, this secret garden is being…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationHolywood
Behind the scenes at the Ulster Folk Museum, a huge amount of work goes on to maintain and conserve…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
More Highlights
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationKircubbin
The Kircubbin Masonic Centre, built in 1911, is a historic shared space where Masonic meetings have…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationDonaghadee
As part of European Heritage 2026, the Donaghadee Heritage Preservation Society invites visitors to…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Visitors can explore this significant historic site through self-guided experiences, discovering…
LocationHolywood
Step inside this Grade B listed Masonic Hall and discover a building rich in history and tradition.…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationCloughey
Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set in a unique…
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
An ongoing and developing work of Tracey Johnston Ceramics at her artist residency with WWT Castle…
LocationHelen's Bay
Nestled within the grounds of a former 19th-century Mill House, this secret garden is being…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationHolywood
Behind the scenes at the Ulster Folk Museum, a huge amount of work goes on to maintain and conserve…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
More Highlights
LocationBallywalter
Step inside Ballywalter Masonic Hall and discover over a century of local history. Learn about the…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationKircubbin
The Kircubbin Masonic Centre, built in 1911, is a historic shared space where Masonic meetings have…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
Location129 Main Street, Carrowdore
Discover the remarkable linen heritage of the Crommelin family, whose influence was instrumental in…
LocationDonaghadee
As part of European Heritage 2026, the Donaghadee Heritage Preservation Society invites visitors to…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationNewtownards
Visitors can explore this significant historic site through self-guided experiences, discovering…
LocationHolywood
Step inside this Grade B listed Masonic Hall and discover a building rich in history and tradition.…
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationCloughey
Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set in a unique…
LocationNewtownards
Mount Stewart mansion house will be open to visit from 11:00 with last entry at 16:00. Expert…
LocationNewtownards
Discover the story of Freemasonry in Newtownards at the Masonic Centre, a historic and welcoming…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Celebrate the 400th Anniversary of Donaghadee Parish Church—a remarkable milestone marked by a…
LocationNewtownards
An ongoing and developing work of Tracey Johnston Ceramics at her artist residency with WWT Castle…
LocationHelen's Bay
Nestled within the grounds of a former 19th-century Mill House, this secret garden is being…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationHolywood
Behind the scenes at the Ulster Folk Museum, a huge amount of work goes on to maintain and conserve…
LocationMillisle
Step into the world of traditional milling at Ballycopeland Windmill, one of the most significant…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
The Hall was opened in 1883 for the purpose of Freemasonry in Bangor. The land was originally…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
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