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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
Sign up now
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Sign up now
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social:@visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum, 7 February,…
LocationNewtownards
A special collaboration between Ards Historical Society and stunning lacework by Mrs Unagh…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
The Ulster Flying Club offers the opportunity to embark on an unforgettable adventure over the…
LocationBangor
One nine hole pitch and putt course. Two 18 hole putting greens. 4 Tennis courts. There is also…
LocationBangor
At Robinson Goldsmith Family jewellers we design, manufacture and repair jewellery. Specialising in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Doodle & Boom is a multi-award winning independent gift shop situated on Bangor's seafront . We…
LocationDonaghadee
This gem of a coffee shop proves that simple food, prepared well, can sometimes be the best food of…
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum, 7 February,…
LocationNewtownards
A special collaboration between Ards Historical Society and stunning lacework by Mrs Unagh…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
The Ulster Flying Club offers the opportunity to embark on an unforgettable adventure over the…
LocationBangor
One nine hole pitch and putt course. Two 18 hole putting greens. 4 Tennis courts. There is also…
LocationBangor
At Robinson Goldsmith Family jewellers we design, manufacture and repair jewellery. Specialising in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Doodle & Boom is a multi-award winning independent gift shop situated on Bangor's seafront . We…
LocationDonaghadee
This gem of a coffee shop proves that simple food, prepared well, can sometimes be the best food of…
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum, 7 February,…
LocationNewtownards
A special collaboration between Ards Historical Society and stunning lacework by Mrs Unagh…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationNewtownards
The Ulster Flying Club offers the opportunity to embark on an unforgettable adventure over the…
LocationBangor
One nine hole pitch and putt course. Two 18 hole putting greens. 4 Tennis courts. There is also…
LocationBangor
At Robinson Goldsmith Family jewellers we design, manufacture and repair jewellery. Specialising in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Movilla Abbey, Methodist and Church of Ireland. As important as Bangor, Movilla was associated…
LocationGroomsport
Take a step back in time with a visit to the lovingly restored Cockle Row Cottages located beside…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Doodle & Boom is a multi-award winning independent gift shop situated on Bangor's seafront . We…
LocationDonaghadee
This gem of a coffee shop proves that simple food, prepared well, can sometimes be the best food of…
LocationNewtownards
Set within the grounds of Castle Espie House dating back to 1860, this cosy first floor apartment…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
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