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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
Sign up now
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Sign up now
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social:@visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationBangor
Mark the beginning of the festive season in the City of Bangor — enjoy live music, Christmas cheer,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Celebrate the start of the Christmas season in Newtownards as Conway Square comes alive with market…
LocationBangor
'Plantsman's Garden Tours' offer incredible access to the gardens of historic stately homes and the…
LocationBangor
Part of the Columbanus Festival 2025 | Award winning singers and songwriters Rachel McCarthy and…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Idyllic location 10 miles from Belfast City, views of Strangford Lough & Scarbo Tower. Close to the…
LocationCultra
We pride ourselves on our high standard of food and service. Using only the finest local produce…
LocationNewtownards
The Lookout is a wildlife interpretative centre, showcasing the wildlife around the Strangford…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationKircubbin
The Wayfarers' Rest has all the comforts of home and is ideally suited to provide the person who…
LocationBangor
Jamaica Inn is a Bangor institution, run by Dave and Michelle Harding since 2004. A warm welcome,…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationNewtownards
Bernie McAdam's exhibition, I heard the footfall of the flower spring.. reflects an engagement with…
LocationHolywood
Set high in the Holywood Hills, County Down we are just seven miles outside Belfast and have…
LocationNewtownards
The gallery seeks to promote quality Irish art in a relaxed atmosphere and displays a varied range…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
More Highlights
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationBangor
Mark the beginning of the festive season in the City of Bangor — enjoy live music, Christmas cheer,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Celebrate the start of the Christmas season in Newtownards as Conway Square comes alive with market…
LocationBangor
'Plantsman's Garden Tours' offer incredible access to the gardens of historic stately homes and the…
LocationBangor
Part of the Columbanus Festival 2025 | Award winning singers and songwriters Rachel McCarthy and…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Idyllic location 10 miles from Belfast City, views of Strangford Lough & Scarbo Tower. Close to the…
LocationCultra
We pride ourselves on our high standard of food and service. Using only the finest local produce…
LocationNewtownards
The Lookout is a wildlife interpretative centre, showcasing the wildlife around the Strangford…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationKircubbin
The Wayfarers' Rest has all the comforts of home and is ideally suited to provide the person who…
LocationBangor
Jamaica Inn is a Bangor institution, run by Dave and Michelle Harding since 2004. A warm welcome,…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationNewtownards
Bernie McAdam's exhibition, I heard the footfall of the flower spring.. reflects an engagement with…
LocationHolywood
Set high in the Holywood Hills, County Down we are just seven miles outside Belfast and have…
LocationNewtownards
The gallery seeks to promote quality Irish art in a relaxed atmosphere and displays a varied range…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
More Highlights
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A display by Ards Historical Society on the Workhouse system in Ireland and Bully's Acre,…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationBangor
Mark the beginning of the festive season in the City of Bangor — enjoy live music, Christmas cheer,…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Celebrate the start of the Christmas season in Newtownards as Conway Square comes alive with market…
LocationBangor
'Plantsman's Garden Tours' offer incredible access to the gardens of historic stately homes and the…
LocationBangor
Part of the Columbanus Festival 2025 | Award winning singers and songwriters Rachel McCarthy and…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationHolywood
Refresh the connection at Ulster Folk Museum, a place where traditions and heritage skills are…
LocationNewtownards
Idyllic location 10 miles from Belfast City, views of Strangford Lough & Scarbo Tower. Close to the…
LocationCultra
We pride ourselves on our high standard of food and service. Using only the finest local produce…
LocationNewtownards
The Lookout is a wildlife interpretative centre, showcasing the wildlife around the Strangford…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationKircubbin
The Wayfarers' Rest has all the comforts of home and is ideally suited to provide the person who…
LocationBangor
Jamaica Inn is a Bangor institution, run by Dave and Michelle Harding since 2004. A warm welcome,…
LocationKillinchy
A wellness experience and combines two experiences in one.
LocationBangor
The Old Inn is like home away from home, with personable service and an easy-going atmosphere.…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationNewtownards
Bernie McAdam's exhibition, I heard the footfall of the flower spring.. reflects an engagement with…
LocationHolywood
Set high in the Holywood Hills, County Down we are just seven miles outside Belfast and have…
LocationNewtownards
The gallery seeks to promote quality Irish art in a relaxed atmosphere and displays a varied range…
LocationBangor
Visit North Down Museum to explore the fascinating saga of the North Down area from the Bronze Age…
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