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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationNewtownards
A workshop inspired by nature and connected to Strangford’s shores, facilitated by the talented…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationBangor
Enjoy a guided tour of Bangor Castle and discover the history of this magnificent landmark. Explore…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationHelen's Bay
Step back in time inside the Fire Command Post (former Radio Museum Room) and discover what life…
LocationComber
Celebrate the wonders of shore life at Castle Espie with a creative, hands-on weaving workshop led…
LocationNewtownards
Join artist Imogen Donegan for some drop-in printmaking, inspired by our coast and the natural…
LocationComber
Wetlands need global guardians. In this interactive talk, Alex Hughes shares stories from WWT's…
LocationNewtownards
A fully facilitated, hands on bushcraft experience delivered through rotating one hour sessions for…
LocationNewtownards & Comber
Celebrate the extraordinary nature and wildlife of Strangford Lough, an Area of Outstanding Natural…
LocationComber
The Classical style Meeting House was constructed in 1838 on a site donated and endowed by James…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
Chilli Festival is a fun-filled family-friendly event with lots of added heat!
LocationNewtownards
Thanks to a unique microclimate, Mount Stewart’s gardens on the shore of Strangford Lough are…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
Come and celebrate the beauty, wonder and strength of the Brent Geese with a fun-filled family…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
More Highlights
LocationNewtownards
A workshop inspired by nature and connected to Strangford’s shores, facilitated by the talented…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationBangor
Enjoy a guided tour of Bangor Castle and discover the history of this magnificent landmark. Explore…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationHelen's Bay
Step back in time inside the Fire Command Post (former Radio Museum Room) and discover what life…
LocationComber
Celebrate the wonders of shore life at Castle Espie with a creative, hands-on weaving workshop led…
LocationNewtownards
Join artist Imogen Donegan for some drop-in printmaking, inspired by our coast and the natural…
LocationComber
Wetlands need global guardians. In this interactive talk, Alex Hughes shares stories from WWT's…
LocationNewtownards
A fully facilitated, hands on bushcraft experience delivered through rotating one hour sessions for…
LocationNewtownards & Comber
Celebrate the extraordinary nature and wildlife of Strangford Lough, an Area of Outstanding Natural…
LocationComber
The Classical style Meeting House was constructed in 1838 on a site donated and endowed by James…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
Chilli Festival is a fun-filled family-friendly event with lots of added heat!
LocationNewtownards
Thanks to a unique microclimate, Mount Stewart’s gardens on the shore of Strangford Lough are…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
Come and celebrate the beauty, wonder and strength of the Brent Geese with a fun-filled family…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
More Highlights
LocationNewtownards
A workshop inspired by nature and connected to Strangford’s shores, facilitated by the talented…
LocationGreyabbey
Grey Abbey is one of the best examples of Anglo-Norman Cistercian architecture in Ulster. Founded…
LocationMain Street, Groomsport
Each Sunday, and some Saturdays, throughout the summer until 13 September will see activities and…
LocationNewtownards
Scrabo, The Hill, the Monument and the Legacy
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationPortaferry
Portico, formerly Portaferry Presbyterian Church, is an outstanding Grade A listed, double-fronted,…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationBangor
Enjoy a guided tour of Bangor Castle and discover the history of this magnificent landmark. Explore…
LocationComber
Celebrate Taste Autumn at McBrides on the Square with local brews, live music and guest producers…
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationHelen's Bay
Step back in time inside the Fire Command Post (former Radio Museum Room) and discover what life…
LocationComber
Celebrate the wonders of shore life at Castle Espie with a creative, hands-on weaving workshop led…
LocationNewtownards
Join artist Imogen Donegan for some drop-in printmaking, inspired by our coast and the natural…
LocationComber
Wetlands need global guardians. In this interactive talk, Alex Hughes shares stories from WWT's…
LocationNewtownards
A fully facilitated, hands on bushcraft experience delivered through rotating one hour sessions for…
LocationNewtownards & Comber
Celebrate the extraordinary nature and wildlife of Strangford Lough, an Area of Outstanding Natural…
LocationComber
The Classical style Meeting House was constructed in 1838 on a site donated and endowed by James…
LocationBangor
A two-day family-friendly showcase of the best artisan produce from Ards and North Down in the…
LocationBangor
Chilli Festival is a fun-filled family-friendly event with lots of added heat!
LocationNewtownards
Thanks to a unique microclimate, Mount Stewart’s gardens on the shore of Strangford Lough are…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
Come and celebrate the beauty, wonder and strength of the Brent Geese with a fun-filled family…
LocationBangor
Step inside Crawfordsburn Masonic Hall and discover a welcoming space rich in local history and…
LocationCloughey
*CANCELLED* Come and enjoy a rare opportunity to visit Kirkistown Castle, a State Care monument set…
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