Visit Ards and North Down: Supporting Businesses. Inspiring Visitors.

The Power of Storytelling in Tourism

Stories connect people, spark curiosity, and inspire travel decisions.

Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.

Supporting Businesses to Grow

We’re here to help you strengthen your unique tourism offer:

• Skills and training to support business development
• Tourism clusters, networking and familiarisation trips to build connections and shared experiences
• Visitor Servicing team promoting your products and encouraging visitors to stay longer
• Promotional opportunities across our campaigns and channels

📩 Sign up for trade updates, seasonal callouts and campaign news.

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💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.

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Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses

Digital-Led Marketing with Impact

Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.

• Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
• Campaigns aligned with Embrace a Giant Spirit
• Authentic stories highlighting our people, places, and local experiences

Have a look Annnnnnd relax! campaign assets...

Telling Our Story — With Results

In 2024 our campaigns reached further than ever:

• 16 major campaigns across NI, ROI and GB
• 11 million digital impressions
• 2 million social media reach
• 7 million traditional media opportunities
• 84 local offers promoted during shoulder season

See How We’ve Told Our Story

Strong Digital Growth

Our digital presence continues to expand:

• 730,000 annual website visitors (+50% YoY)
• 30% growth in social audiences
• 1M+ YouTube views milestone

Get Involved: List Your Business

Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.

• Already listed? Keep it fresh with new events and updates.
• Need help? Email marketing@ardsandnorthdown.gov.uk

Share Your Story

We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:

Submit a story

Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy