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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
Sign up now
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Sign up now
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social:@visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationMillilse
Eden Pottery's studio, shop and café are set in the countryside of Ards Peninsula, surrounded by…
LocationBangor
Bangor Aurora Leisure complex is situated in the heart of Bangor. Featuring 3 swimming pools,…
LocationBelfast
Self catering accommodation situated at the top of the Holywood Hills, three miles from Holywood…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationBangor
Wolf & Devour is one of Northern Ireland’s most established and stylish Street Food trucks.…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationCloughey
Within it are the ruins of a medieval church which is believed to be the Church of Ardmacossce or…
LocationNewtownards
18 covered floodlit bays, 10 outside bays. Also Explanar Teaching centre, resident PGA…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
More Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationMillilse
Eden Pottery's studio, shop and café are set in the countryside of Ards Peninsula, surrounded by…
LocationBangor
Bangor Aurora Leisure complex is situated in the heart of Bangor. Featuring 3 swimming pools,…
LocationBelfast
Self catering accommodation situated at the top of the Holywood Hills, three miles from Holywood…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationBangor
Wolf & Devour is one of Northern Ireland’s most established and stylish Street Food trucks.…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationCloughey
Within it are the ruins of a medieval church which is believed to be the Church of Ardmacossce or…
LocationNewtownards
18 covered floodlit bays, 10 outside bays. Also Explanar Teaching centre, resident PGA…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
More Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationComber
Comber Non-Subscribing Presbyterian Church was built on a site donated by James Andrews and the…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationGroomsport
Groomsport Golf Centre has been established for 22 years, we have 16 inside floodlit bays and over…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationMillilse
Eden Pottery's studio, shop and café are set in the countryside of Ards Peninsula, surrounded by…
LocationBangor
Bangor Aurora Leisure complex is situated in the heart of Bangor. Featuring 3 swimming pools,…
LocationBelfast
Self catering accommodation situated at the top of the Holywood Hills, three miles from Holywood…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationBangor
Ideally situated overlooking Belfast Lough and Bangor Bay and close to all amenities. All rooms…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationBangor
Wolf & Devour is one of Northern Ireland’s most established and stylish Street Food trucks.…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Bangor Golf Club is situated on the outskirts of Bangor overlooking Belfast lough and the Antrim…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationCloughey
Within it are the ruins of a medieval church which is believed to be the Church of Ardmacossce or…
LocationNewtownards
18 covered floodlit bays, 10 outside bays. Also Explanar Teaching centre, resident PGA…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
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