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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBangor
A perfect park in the centre of Bangor. An ideal spot to enjoy the local wildlife and feed the…
LocationBangor
At Gransha Equestrian Centre we welcome beginners and more experienced riders. We can taylor a ride…
LocationBangor
Relaxing and tranquil escape to the country in a unique barn conversion. A romantic retreat for…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationComber
Doghouse is a stylish and intimate gallery space stocking a large range of crafts from all over the…
LocationPortaferry
The former banking hall is now a large open plan kitchen and lounge with wood burning stove, master…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationPortaferry
The church at St Cooey’s Wells is thought to date from the 7th century but only the foundation…
LocationPortaferry
Sitting on the southern tip of the famous Ards Peninsula, Kearney is a picturesque fishing village…
LocationHelen's Bay
Situated in Helen's Bay, Grey Point Fort is one of the best preserved early 20th century coastal…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBangor
A perfect park in the centre of Bangor. An ideal spot to enjoy the local wildlife and feed the…
LocationBangor
At Gransha Equestrian Centre we welcome beginners and more experienced riders. We can taylor a ride…
LocationBangor
Relaxing and tranquil escape to the country in a unique barn conversion. A romantic retreat for…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationComber
Doghouse is a stylish and intimate gallery space stocking a large range of crafts from all over the…
LocationPortaferry
The former banking hall is now a large open plan kitchen and lounge with wood burning stove, master…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationPortaferry
The church at St Cooey’s Wells is thought to date from the 7th century but only the foundation…
LocationPortaferry
Sitting on the southern tip of the famous Ards Peninsula, Kearney is a picturesque fishing village…
LocationHelen's Bay
Situated in Helen's Bay, Grey Point Fort is one of the best preserved early 20th century coastal…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationMain Street, Groomsport
Free family fun at Cockle Row Cottages.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationBangor
A perfect park in the centre of Bangor. An ideal spot to enjoy the local wildlife and feed the…
LocationBangor
At Gransha Equestrian Centre we welcome beginners and more experienced riders. We can taylor a ride…
LocationBangor
Relaxing and tranquil escape to the country in a unique barn conversion. A romantic retreat for…
LocationBangor
A Victorian house with great charm, providing luxurious accommodation in a warm relaxed atmosphere.…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationBangor
Nestled near the centre of the quaint and historic County Down village of Crawfordsburn, Courtyard…
LocationComber
Doghouse is a stylish and intimate gallery space stocking a large range of crafts from all over the…
LocationPortaferry
The former banking hall is now a large open plan kitchen and lounge with wood burning stove, master…
LocationComber
This ruined Tower House commands a position at the north end of Mahee Island in Strangford Lough.…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationHolywood
Redburn Country Park is set on an escarpment above Belfast Lough. There are 7km of pathways with…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationPortaferry
The church at St Cooey’s Wells is thought to date from the 7th century but only the foundation…
LocationPortaferry
Sitting on the southern tip of the famous Ards Peninsula, Kearney is a picturesque fishing village…
LocationHelen's Bay
Situated in Helen's Bay, Grey Point Fort is one of the best preserved early 20th century coastal…
LocationNewtownards
Avalon’s master luthiers have nurtured the skills and craftsmanship that permeates every guitar…
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