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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationNewtownards
Located in Newtownards’ beautifully restored Georgian Town Hall in the centre of town, the Ards…
LocationBangor
The Lodge has been watching the sunrise and gazing over beautiful Ballyholme Bay, the Irish Sea and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationKillinchy
Balloo House is a beautiful country pub and restaurant that successfully combines history,…
LocationPortaferry
Situated in a scenic spot overlooking the Irish Sea and five minutes from both Portaferry and…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationComber
Nendrum is thought to have been set up by St Machaoi in the 5th Century and also has links to St…
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationHolywood
Coffee Yard is a family-run business that combines all our favourite things - coffee, art, tasty…
LocationBangor
Enjoy an evening with Mayor of Ards and North Down, Councillor Gillian McCollum, for the Mayor’s…
LocationHamilton Road, Bangor
SHE WAS BEAUTIFUL…SHE WAS UNSINKABLE….SHE WAS DOOMED… On April 15th 1912, the Titanic, the…
LocationDonaghadee
Truly immerse yourself at The Copeland Distillery, where you’ll hear tales of secret smugglers,…
LocationBangor
Race around an indoor karting track designed by Formula One superstar Eddie Irvine. Enjoy the…
LocationHolywood
Celebrate the history of invention and innovation through engineering, design, and technology at…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationNewtownards
Located in Newtownards’ beautifully restored Georgian Town Hall in the centre of town, the Ards…
LocationBangor
The Lodge has been watching the sunrise and gazing over beautiful Ballyholme Bay, the Irish Sea and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationKillinchy
Balloo House is a beautiful country pub and restaurant that successfully combines history,…
LocationPortaferry
Situated in a scenic spot overlooking the Irish Sea and five minutes from both Portaferry and…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationComber
Nendrum is thought to have been set up by St Machaoi in the 5th Century and also has links to St…
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationHolywood
Coffee Yard is a family-run business that combines all our favourite things - coffee, art, tasty…
LocationBangor
Enjoy an evening with Mayor of Ards and North Down, Councillor Gillian McCollum, for the Mayor’s…
LocationHamilton Road, Bangor
SHE WAS BEAUTIFUL…SHE WAS UNSINKABLE….SHE WAS DOOMED… On April 15th 1912, the Titanic, the…
LocationDonaghadee
Truly immerse yourself at The Copeland Distillery, where you’ll hear tales of secret smugglers,…
LocationBangor
Race around an indoor karting track designed by Formula One superstar Eddie Irvine. Enjoy the…
LocationHolywood
Celebrate the history of invention and innovation through engineering, design, and technology at…
More Highlights
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationMillisle
Late 18th-century tower mill in use until 1915 and still in working order. Take a virtual tour and…
LocationNewtownards
Located in Newtownards’ beautifully restored Georgian Town Hall in the centre of town, the Ards…
LocationBangor
The Lodge has been watching the sunrise and gazing over beautiful Ballyholme Bay, the Irish Sea and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationKillinchy
Balloo House is a beautiful country pub and restaurant that successfully combines history,…
LocationPortaferry
Situated in a scenic spot overlooking the Irish Sea and five minutes from both Portaferry and…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationComber
Nendrum is thought to have been set up by St Machaoi in the 5th Century and also has links to St…
LocationCastle Park Avenue, Bangor
Step into an evening of creativity at North Down Museum as the historic building comes alive with…
LocationBangor
The newly renovated, first-floor Atrium Apartment is situated in the heart of the popular seaside…
LocationNewtownards
Welig Heritage Crafts produce traditional willow basketry, bespoke baskets and sculptural pieces;…
LocationHelen's Bay
With tranquil walks through peaceful meadows and wooded glens and a stunning waterfall,…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationHolywood
Coffee Yard is a family-run business that combines all our favourite things - coffee, art, tasty…
LocationBangor
Enjoy an evening with Mayor of Ards and North Down, Councillor Gillian McCollum, for the Mayor’s…
LocationHamilton Road, Bangor
SHE WAS BEAUTIFUL…SHE WAS UNSINKABLE….SHE WAS DOOMED… On April 15th 1912, the Titanic, the…
LocationDonaghadee
Truly immerse yourself at The Copeland Distillery, where you’ll hear tales of secret smugglers,…
LocationBangor
Race around an indoor karting track designed by Formula One superstar Eddie Irvine. Enjoy the…
LocationHolywood
Celebrate the history of invention and innovation through engineering, design, and technology at…
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