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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationPortaferry
SOLD OUT | Immerse yourself in the tranquil surroundings of Strangford Lough on board the St…
LocationNewtownards
A weekly market catering for all your needs.
LocationNewtownards
Come along and see how the beautiful Avalon Guitar's are made.
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationComber
A celebration of the local PGI status Comber Earlies potatoes and the delicious local food and…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Offering Victorian charm and a warm atmosphere, the comfy rooms in this family-run guesthouse are…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationCastle Park Avenue, Bangor
Celebrate curiosity through music with Sparkle and Star at the museum!
LocationOrlock, Bangor
We would love you to join us for one of this years Orlock Farm Sundays series. This is an exclusive…
LocationKillinchy
Tracey's cottage is located only 30 minutes from Belfast in a Marine Nature Reserve on Strangford…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationNewtownards
Opened in 2004 The Old Post Office Tea Rooms are situated on the picturesque shores of Strangford…
More Highlights
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationPortaferry
SOLD OUT | Immerse yourself in the tranquil surroundings of Strangford Lough on board the St…
LocationNewtownards
A weekly market catering for all your needs.
LocationNewtownards
Come along and see how the beautiful Avalon Guitar's are made.
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationComber
A celebration of the local PGI status Comber Earlies potatoes and the delicious local food and…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Offering Victorian charm and a warm atmosphere, the comfy rooms in this family-run guesthouse are…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationCastle Park Avenue, Bangor
Celebrate curiosity through music with Sparkle and Star at the museum!
LocationOrlock, Bangor
We would love you to join us for one of this years Orlock Farm Sundays series. This is an exclusive…
LocationKillinchy
Tracey's cottage is located only 30 minutes from Belfast in a Marine Nature Reserve on Strangford…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationNewtownards
Opened in 2004 The Old Post Office Tea Rooms are situated on the picturesque shores of Strangford…
More Highlights
LocationHigh Street, Newtownards
Kick off New Year’s Day with an inspiring start as you step into the rich history of Newtownards,…
LocationBangor
Bangor Market has been a tradition for over 100 years and the go to for local fresh produce. …
LocationPortaferry
SOLD OUT | Immerse yourself in the tranquil surroundings of Strangford Lough on board the St…
LocationNewtownards
A weekly market catering for all your needs.
LocationNewtownards
Come along and see how the beautiful Avalon Guitar's are made.
LocationOff High Street, Newtownards
SOLD OUT Explore the rich and varied history of Newtownards. The tour, led by expert guide Paul…
LocationDonaghadee
Join Nicky Jones of Experience & Explore NI, on a spooky Halloween jaunt around Donaghadee for…
LocationComber
A celebration of the local PGI status Comber Earlies potatoes and the delicious local food and…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationDonaghadee
Discover the charm and coastal heritage of Donaghadee this dog‑friendly walking tour.
LocationGreyabbey
SOLD OUT | This is a rare opportunity to tour this private estate. Enjoy a guided tour of these…
LocationPortavogie
Part of Taste Autumn in AND | A celebration of local delicacies, located at the heart of the…
LocationGreyabbey
Step into the medieval world of the Cistercian monks and uncover the hidden stories of one of…
LocationBangor
Enjoy an impressive display of sight and sound, as talented pipe bands and drum major groups come…
LocationPromenade, off Queen's Parade, Bangor
Step aboard the Ocean Crest, Skipper Brian Meharg will navigate Bangor's beautiful coastline while…
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationCloughey
Kirkistown Castle Golf Club is situated in the sleepy little village of Cloughey on the eastern…
LocationBangor
Offering Victorian charm and a warm atmosphere, the comfy rooms in this family-run guesthouse are…
LocationMillisle
Millisle Beach Park is an area of 150 metres of golden sand and a relatively safe bathing seawater…
LocationCastle Park Avenue, Bangor
Celebrate curiosity through music with Sparkle and Star at the museum!
LocationOrlock, Bangor
We would love you to join us for one of this years Orlock Farm Sundays series. This is an exclusive…
LocationKillinchy
Tracey's cottage is located only 30 minutes from Belfast in a Marine Nature Reserve on Strangford…
LocationLisbane
Originally established in the 1800’s as an old coaching inn, The Poacher’s Pocket is situated in…
LocationNewtownards
Opened in 2004 The Old Post Office Tea Rooms are situated on the picturesque shores of Strangford…
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