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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
Sign up now
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Sign up now
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social:@visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationGroomsport
Groomsport has one of Northern Ireland's few fully accessible beaches for all ages and abilities,…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationComber
For over 35 years McBride’s have been providing quality traditional meals using fresh produce…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationBangor
6a Cedar Grove is a contemporary penthouse apartment located off the Bryansburn Road in the most…
LocationBangor
An enchanting park leading onto the North Down Coastal Path.
LocationBangor
Nestled in the seaside resort of Bangor County Down Northern Ireland, the apartment has…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationBallywalter
A real home from home for all the family. Located in the centre of a quiet coastal village. All…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationHelens Bay
Luxury apartment over looking the beach golf course and located on the coastal path. 25mins to…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
More Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationGroomsport
Groomsport has one of Northern Ireland's few fully accessible beaches for all ages and abilities,…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationComber
For over 35 years McBride’s have been providing quality traditional meals using fresh produce…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationBangor
6a Cedar Grove is a contemporary penthouse apartment located off the Bryansburn Road in the most…
LocationBangor
An enchanting park leading onto the North Down Coastal Path.
LocationBangor
Nestled in the seaside resort of Bangor County Down Northern Ireland, the apartment has…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationBallywalter
A real home from home for all the family. Located in the centre of a quiet coastal village. All…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationHelens Bay
Luxury apartment over looking the beach golf course and located on the coastal path. 25mins to…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
More Highlights
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationCastle Park Avenue, Bangor
Immerse yourself in the rich heritage of Ireland's patron saints at North Down Museum. Upon…
LocationDonaghadee
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationHigh Street, Newtownards
Makes a great Christmas gift! This would make for something different to do on New Year's Day.
LocationNewtownards
A weekly market catering for all your needs.
LocationHolywood
Local attractions nearby include Ulster Folk and Transport Museum and Titanic Belfast. Good variety…
LocationGroomsport
Groomsport has one of Northern Ireland's few fully accessible beaches for all ages and abilities,…
LocationDonaghadee
Recently refurbished to a high standard Harbour View luxury apartment offers everything required…
LocationNewtownards
Entire cottage 1 bedroom, bathroom, living space, central heating,TV DVD, WIFI, private outdoor…
LocationComber
For over 35 years McBride’s have been providing quality traditional meals using fresh produce…
LocationHolywood
Why Little Wing pizza?… …Because our passion for pizza shines through! Just taste one of our yummy,…
LocationNewtownards
Traditional 19th century cottage in a rural setting in the heart of County Down, 13 miles from…
LocationBangor
6a Cedar Grove is a contemporary penthouse apartment located off the Bryansburn Road in the most…
LocationBangor
An enchanting park leading onto the North Down Coastal Path.
LocationBangor
Nestled in the seaside resort of Bangor County Down Northern Ireland, the apartment has…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationDonaghadee
More than just a bed and breakfast. Donaghadee is a seaside town located on the East Coast of…
LocationMillisle
Lagoon View cottage couldn’t be better placed if you want to enjoy the best of the wonderful Ards…
LocationBallywalter
A real home from home for all the family. Located in the centre of a quiet coastal village. All…
LocationBangor
A beautiful, spacious Victorian townhouse completely renovated which sleeps 12, six bedrooms, all…
LocationKillinchy
The Self Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationHelens Bay
Beautiful sandy beach with excellent facilities, all within twenty minutes drive of Belfast.
LocationHelens Bay
Luxury apartment over looking the beach golf course and located on the coastal path. 25mins to…
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
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