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The Power of Storytelling in Tourism
Stories connect people, spark curiosity, and inspire travel decisions.
Through every campaign, partnership, and regeneration project, we’re sharing the story of Ards and North Down — and putting your business at the centre.
Supporting Businesses to Grow
We’re here to help you strengthen your unique tourism offer:
- Skills and training to support business development
- Tourism clusters, networking and familiarisation trips to build connections and shared experiences
- Visitor Servicing team promoting your products and encouraging visitors to stay longer
- Promotional opportunities across our campaigns and channels
📩 Sign up for trade updates, seasonal callouts and campaign news.
💡 Consumer inspiration – see how we tell our story through our visitor ezine, featuring itineraries, events, and offers.
Read more: Ards and North Down Borough Council - Here to help Tourism and Hospitality Businesses
Digital-Led Marketing with Impact
Our campaigns showcase the borough’s unique appeal through a digital-first, storytelling approach.
- Strategic partnerships with Tourism NI, Tourism Ireland, and Visit Belfast
- Campaigns aligned with Embrace a Giant Spirit
- Authentic stories highlighting our people, places, and local experiences
Have a look Annnnnnd relax! campaign assets...
Telling Our Story — With Results
In 2024 our campaigns reached further than ever:
- 16 major campaigns across NI, ROI and GB
- 11 million digital impressions
- 2 million social media reach
- 7 million traditional media opportunities
- 84 local offers promoted during shoulder season
See How We’ve Told Our Story
Strong Digital Growth
Our digital presence continues to expand:
- 730,000 annual website visitors (+50% YoY)
- 30% growth in social audiences
- 1M+ YouTube views milestone
Get Involved: List Your Business
Boost visibility by listing for free on discovernorthernireland.com — your content automatically feeds into visitardsandnorthdown.com.
- Already listed? Keep it fresh with new events and updates.
- Need help? Email marketing@ardsandnorthdown.gov.uk
Share Your Story
We love showcasing local businesses and experiences.
Share your news, offers or upcoming events with us here:
Submit a story
Follow, engage, and tag us on social: @visitardsandnorthdown
#VisitAND #ExperienceAND #TasteANDEnjoy
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Highlights
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Destination spot for Terry Bradley collectors and art enthusiasts from across the globe. Whether…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
This impressive building was built for the Hon Robert Edward Ward and his family in 1852. It is…
LocationPortaferry
The Portaferry Hotel, the ideal place to relax, the minute you walk through our doors you can feel…
LocationKillinchy
The Self-Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationGreyabbey
As the name suggests, Flax cottage combines the rustic feel of the farmhouse with the comfort…
LocationBangor
19th century Victorian residence with secure private parking. Magnificent views of the Marina and…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationCloughey
Superb luxury coastguards cottage completely rebuilt in 2016 is a perfect place to unwind in this…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationHolywood
A lovely park perfect for families located only a short distance from Holywood.
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationNewtownards
Bright, attractive, sympathetically renovated, first floor apartment within an early Victorian…
More Highlights
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Destination spot for Terry Bradley collectors and art enthusiasts from across the globe. Whether…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
This impressive building was built for the Hon Robert Edward Ward and his family in 1852. It is…
LocationPortaferry
The Portaferry Hotel, the ideal place to relax, the minute you walk through our doors you can feel…
LocationKillinchy
The Self-Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationGreyabbey
As the name suggests, Flax cottage combines the rustic feel of the farmhouse with the comfort…
LocationBangor
19th century Victorian residence with secure private parking. Magnificent views of the Marina and…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationCloughey
Superb luxury coastguards cottage completely rebuilt in 2016 is a perfect place to unwind in this…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationHolywood
A lovely park perfect for families located only a short distance from Holywood.
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationNewtownards
Bright, attractive, sympathetically renovated, first floor apartment within an early Victorian…
More Highlights
LocationNewtownards
Her Frontline: Women. At Work. At Service. At the Heart of WW1
LocationDonaghadee
Home to the only Camera Obscura on the island of Ireland. Seasonal opening 2025: Summer, May to…
LocationNewtownards
A weekly market catering for all your needs.
LocationBangor
Celebrate the City of Bangor’s rich maritime heritage with family fun activities, entertainment for…
LocationBangor
Bangor market has been a tradition for many years and the go to for local fresh produce. Situated…
LocationHolywood
A day of celebration featuring traditional maypole dancing, live music, entertainment, and…
LocationBangor
Destination spot for Terry Bradley collectors and art enthusiasts from across the globe. Whether…
LocationBallyhalbert
Burr Point, the most easterly point on the island.
LocationKillinchy
Now part of Holistic Retreat Centre Embrace, this 1868 barn is a cosy, peaceful haven, set in 95…
LocationBangor
This impressive building was built for the Hon Robert Edward Ward and his family in 1852. It is…
LocationPortaferry
The Portaferry Hotel, the ideal place to relax, the minute you walk through our doors you can feel…
LocationKillinchy
The Self-Catering holiday cottages are situated two miles from Killinchy village, on the shore of…
LocationGreyabbey
As the name suggests, Flax cottage combines the rustic feel of the farmhouse with the comfort…
LocationBangor
19th century Victorian residence with secure private parking. Magnificent views of the Marina and…
LocationNewtownards
Whitespots has a fascinating industrial heritage and a walk here gives an insight into the lead…
LocationBangor
Charming, modern apartment with fully kitted kitchen, two spacious double bedrooms (one ensuite,…
LocationCloughey
Superb luxury coastguards cottage completely rebuilt in 2016 is a perfect place to unwind in this…
LocationNewtownards
Make us your first point of call for information on attractions, accommodation, activities and…
LocationDonaghadee
Donaghadee lies on the Irish Sea coast and as such is popular with water enthusiasts, anglers and…
LocationHolywood
A lovely park perfect for families located only a short distance from Holywood.
LocationHelen's Bay
Helen’s Bay Golf Club is one of the prettiest golf courses in the North Down/Greater Belfast area.…
LocationNewtownards
Lilac Tree Cottage is one of three cottages we rent in Greyabbey. This 2 bedroom cottage offers all…
LocationGreyabbey
1 of a group of 7 cottages that can accommodate parties of up to 34 people. Clover Cottage is the…
LocationNewtownards
Bright, attractive, sympathetically renovated, first floor apartment within an early Victorian…
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