Ards and North Down Marketing Team Attend Tourism NI Marketing Masterclass

9th February 2026

Members of Ards and North Down Borough Council’s Marketing Team attended the Tourism NI Marketing Masterclass on 3 February 2026. The in‑person event brought together tourism professionals from across Northern Ireland to explore upcoming marketing opportunities and prepare for the season ahead.

The session provided an overview of Tourism NI’s spring campaign activity, highlighting ways in which industry partners can engage with and benefit from upcoming promotional efforts. Attendees had the opportunity to hear directly from industry experts, explore emerging marketing trends, and gain practical tools to support future campaign development.

A key feature of the event was the launch of Tourism NI’s new Content Pool, a centralised hub offering high‑quality, ready‑to‑use imagery and video designed to support tourism businesses in their marketing activity.

The programme included insights from leading industry experts, who shared trends, case studies, and practical advice:

• Patrick McConville, TBWA

• Joanne McKendry, Ardmore Media

• Lavinea Morris, M&C Saatchi

• Fiona Hanna & Courteney McGuigan, Jago Communications

The event also provided a valuable opportunity for networking, enabling the team to connect with Tourism NI, local authorities, and tourism providers to discuss shared priorities and explore future collaboration.

Participation in sessions like this ensures Ards and North Down remains aligned with wider industry direction while continuing to champion the borough as a vibrant, competitive, and must‑visit destination.