Absolutely Ards and North Down: Ards and North Down Borough Council Launches Autumn Tourism Campaign

1st October 2026

Ards and North Down Borough Council has launched its autumn tourism campaign, Absolutely Ards and North Down, inviting visitors to discover the people, places and stories that make the Borough a must-visit destination this season. 

Targeted at visitors seeking authentic experiences, culture lovers and outdoor enthusiasts, Absolutely Ards and North Down celebrates the stunning coastlines, rich heritage, vibrant creative community and exceptional local flavours that can be found across the Borough, while highlighting the people who bring these experiences to life. 

As part of the campaign, visitors can also enter a competition to win £300 towards an autumn stay in Ards and North Down, providing the perfect opportunity to experience everything the destination has to offer. 

Mayor of Ards and North Down, Councillor Craig Blaney, said: 

“We are delighted to launch our autumn tourism campaign, Absolutely Ards and North Down, showcasing everything that makes this area such a special place to visit at this time of year. 

“At the heart of this campaign are the people who help shape our tourism offering every day. From local producers and artists to activity providers, gardeners and hospitality businesses, their passion, expertise and stories help create memorable experiences for everyone who visits. 

“Through themes including Shoreline Escapes, Historic Discoveries, Creative Connections, Savour the Flavour, Memorable Moments, Stay a While and Travel with Care, we are celebrating the unique experiences available across the Borough and encouraging visitors to discover Ards and North Down for themselves.” 

Rory Martin, Strangford Lough Activity Centre, added: 

“We are fortunate to live and work in an area blessed with beautiful shorelines, rich history and a wealth of experiences for visitors to enjoy. 

“Campaigns like this help showcase not only the stunning landscapes of Ards and North Down but also the people and stories behind them, encouraging more visitors to explore everything the area has to offer.” 

Tracey Jeffery, Tracey’s Farmhouse Kitchen, said: 

“At Tracey’s Farmhouse Kitchen, we’re passionate about sharing the flavours, traditions and warm welcomes that make Ards and North Down so special.  

“Being part of this campaign shines a spotlight on how we connect with people and create lasting memories for all who visit, and we look forward to welcoming visitors this autumn.” 

Niamh Hanlon, Collections and House Manager at Mount Stewart - National Trust, added: 

“We are proud to be part of a campaign that celebrates everything that makes Ards and North Down unique. 

“From our world-renowned gardens and heritage to the exceptional people who care for and share these special places, there is so much for visitors to discover and enjoy throughout the autumn season.” 

Laura Bradley, Indie Füde, said: 

“Ards and North Down is an area bursting with creativity, innovation and passion, and we are proud to play a part in showcasing this. 

“Absolutely Ards and North Down encourages people to discover the array of local flavours we produce and indulge in the stories behind our creations. We’re excited to be part of this campaign, celebrating the area’s talented makers and vibrant community.” 

Marianne Kennerley, Boom Studios, added: 

“Creativity thrives when people come together, and that's what makes Ards and North Down such a vibrant place. 

“Through this campaign, we're excited to share our passion for creative workshops and encourage visitors to connect with local artists, designers and makers, to try something new and experience the creative spirit of the Borough.” 

Christine Casey, Kiri Cottage Crafts, said: 

“Ards and North Down is home to an incredible community of artists, makers and craftspeople, each with their own story to tell. 

“We are delighted to be part of this campaign, celebrating local talent and encouraging visitors to discover the people, skills and traditions that make this area so special.” 

To find out more information about Ards and North Down’s autumn tourism campaign, click here.

Caption: Representatives from local tourism, hospitality, heritage and creative businesses join the Mayor of Ards and North Down, Councillor Craig Blaney, at the launch of Ards and North Down Borough Council’s autumn tourism campaign, Absolutely Ards and North Down. The campaign celebrates the people, places and experiences that make the Borough a must-visit destination this autumn.

Pictured (L-R): Kyle Lamb, National Trust - Mount Stewart; Mayor of Ards and North Down, Councillor Craig Blaney; Christine Casey, Kiri Cottage Crafts; and Marianne Kennerley, Boom Studios.