Tourism Northern Ireland’s Autumn `Power Up’ campaign

22nd September 2025

Tourism Northern Ireland has launched an exciting new programme of business opportunities to support the tourism sector this Autumn.

Exploring topics including AI in Tourism, Sustainability, and Inclusive and Accessible Tourism, the events are specifically designed for the tourism industry to help their businesses grow and thrive.

With a host of autumnal events on the horizon in Northern Ireland, which are set to draw significant numbers to the region, including Halloween and Tourism NI’s month-long food and drink celebration, `Embrace A Giant Taste of October’, it is vital that the tourism sector is visitor ready.

There is also further good news for the north’s tourism industry as Tourism Northern Ireland has today launched its Autumn marketing campaign.

The `Make this Autumn your next Giant Adventure’ campaign aims to inspire visitors to see, do and spend more during a short break in the region this Autumn.

As part of the campaign, which will be supported by influencer-activity, PR and social media content, Tourism Northern Ireland has developed an industry toolkit which aims to help businesses maximise opportunities.

Eimear Callaghan, Head of Experience and Industry Development at Tourism Northern Ireland, said: “Following on from a strong performance this Summer, which saw our industry shine during The 153rd Open, and with a packed calendar of events taking place across Northern Ireland this Autumn, it is vital that our tourism businesses are equipped with the right tools to attract visitors, develop compelling visitor experiences and drive benefit for local communities right across the north".

Further information about the Autumn programme is available at NI Business Events and Webinars | Tourism NI

The Autumn 2025 Marketing Campaign Toolkit can be found at Marketing Campaign for Tourism in Northern Ireland

Visit https://lnkd.in/eUtxpHdp or the Tourism NI website here to read the full press release.

Photo caption: (L-R) Eimear Callaghan, Head of Experience and Industry Development at Tourism Northern Ireland, Mark Wylie from DC Tours and Cian Landers, General Manager of the Fitzwilliam Hotel Belfast, launch Tourism Northern Ireland’s Autumn `Power Up’ campaign