Sustainable Tourism

Sustainable tourism is becoming increasingly important as visitors seek more meaningful, environmentally responsible and authentic experiences. With its stunning coastlines, rich heritage, thriving local businesses and unique natural assets, Ards and North Down is committed to balancing tourism growth with the protection of the landscapes, communities and culture that make the borough so special.

This approach supports the vision of Ards and North Down Borough Council's Corporate Plan by promoting sustainable economic growth, supporting local communities and protecting the environment for future generations, ensuring the borough remains an attractive place to live, work, invest and visit.

How It Started

In 2020, a number of tourism businesses approached the Council to explore how they could work together to support sustainable tourism. Following a public Expression of Interest process, businesses demonstrating a commitment to sustainability came together to form a Green Tourism Network.

Led by its members, the network focused on sharing best practice, creating sustainable visitor experiences and working collaboratively towards a greener destination. This initiative became known as the AND Sustainable Giants.

A New Chapter: Loughs and Legends

Building on the success of AND Sustainable Giants, the network has evolved into the Loughs and Legends Tourism Cluster, supported by Ards and North Down Borough Council.

The cluster was launched in October 2025 and brings together tourism businesses from across the region to collaborate on developing a more sustainable, resilient and high-quality visitor offering. Inspired by the area's spectacular loughs, coastal landscapes, vibrant towns and rich storytelling traditions, the cluster celebrates the unique character of Ards and North Down.

From the shores of Strangford Lough to the legends, folklore and historic sites that shape the region's identity, members work together to create memorable visitor experiences that connect people with place while supporting a more sustainable future for tourism.